Executive Leader - Product Strategy & Design • Experience Design • Creative Direction • Brand Development • Integrated Campaigns • Research & Insights
A visionary and accomplished multidisciplinary leader adept at aligning business needs to audience expectations through relevant, meaningful and measurable brand interactions. Expert in digital product strategy, human-centered design (CX/UX/UI), research and omnichannel creative delivery, consistently providing empathetic and award-winning solutions to complex challenges. Skilled at leveraging market knowledge, industry insights and consumer behavior to craft exceptional experiences that foster loyalty, increase conversions, and redefine innovation benchmarks.
Client & Industry Highlights
Competencies
Creative Direction & Thought Leadership • Design Innovation & Strategy • Human Centered Design • Transformative Brand Experiences • High-Performance Team Building • Project & Budget Management • Product Strategy & Design • Brand Messaging & Storytelling • Concept Development • Design Systems & Asset Management • Digital Advertising & Integrated Campaigns • Data-Driven Delivery & Results Orientated
Career Highlights
Digital Strategy & Product Management:
Spearheaded strategy, testing, design, and delivery of all digital products for The Goddard School, including national B2B/B2C experiences, 670+ localized websites, parental app, franchisee portals, design systems and cms, driving triple-digit increases in enrollment and engagement.​
User Experience & Product Design:
Launched the Elevance Health/Anthem UX COE, R&D studio and research arm, growing and mentoring a talented team of nearly 200 members. Led product strategy, research, testing and creative delivery of digital experiences across all audiences; member, provider, broker, employer, internal associate and 14 Medicaid brands supporting 117M+ users.
Brand Reinvention & Revenue Growth:
Modernized iconic Carter’s and Oshkosh B'gosh brands with robust ecommerce experiences and omnichannel advertising campaigns, adding $600M+ in revenue and extending transactional brand presence to the UK, Canada, China, Japan, and Mexico.
Team Building & Leadership:
Established new CX/UX/UI capability practices at Digitas, Carter's and State Farm, creating a comprehensive full-service offering of creative, development, project management, and client services support for business engagement throughout the Southeast.