Professional Experience
Fasala
Chief Creative & Experience Officer
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Advising senior leaders, executives, and board members of agencies, start-ups, non-profits, and corporate organizations on brand strategy, product design, creative operations and market differentiation opportunities.
The Goddard School
Executive Director, Product Design & User Experience
Leading the digital transformation of corporate and franchise development websites, 670+ localized websites, parental app and franchisee portals, serving as the creative lead over experience, design, and content.
Elevance Health/
Anthem BCBS
Vice President – User Experience & Design
Established UX COE, R&D studio and research arm. Led the strategy, research, testing and creative delivery of digital experiences across all audiences; member, provider, broker/agent, employer and 14 Medicaid brands.
Amazon
Head of Creative & User Experience – Consultant
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Senior creative leader driving experiential brand strategy, design, and content delivery supporting a multitude of eCommerce enhancements, new product ideations, campaigns, retention and acquisition efforts.
State Farm
Group Creative Director, User Experience – Consultant
Established the full-service CX/UX/UI capabilities practice in Atlanta focused on exploratory design and development, new tech evaluation/viability, go-to-market product strategy, prototyping, research and testing.
Carter’s /
OshKosh B’gosh
Creative Director, User Experience & eCommerce
In-housed the strategy, design, and content delivery of digital creative and product design, driving all end-to-end brand/customer interactions (creative, UX/UI, campaigns), for both brands, domestic and international.
Sysco
Director of Design & User Experience
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Steered eCommerce startup, responsible for delivering robust online (web, mobile, kiosk, app) food and supply ordering and personnel management solutions for Sysco and over 400K restaurant customers.
WebMD
Senior Director, Digital Experience & Creative Services
Directed brand-centric experience/product strategy, design, copywriting, and production for all website and mobile enhancements, new product development, exploratory concepts, affiliates and business acquisitions.
Publicis Groupe
Creative Director, Digital
Senior creative leader responsible for establishing agency presence in the southeast and elevating to a conceptual creative leader providing experience design, digital advertising and marketing expertise on a national level. Tenure included Digitas, Nurun, Razorfish and Ant Farm Interactive.
Technical Skills
Adobe Creative Suite (Illustrator, Photoshop, Premier, After Effects, InDesign, FireFly), GenAI, ChatGPT, DALL-E, Midjourney, Figma, Sketch, Balsamic, Origami, Jira, Trello, Wrike, Monday, Basecamp, Slack, Miro, Mural, Canva, Lucidspark, MS Office Suite (Word, PowerPoint, Excel, Drive, Teams), Google Suite (Docs, Sheets, Slides, Drive), HTML/CSS, Wix, Webflow, Squarespace, WordPress, Design Systems, Agile/Iterative Delivery & Multi-CMS Savvy
Honors & Awards
Recipient of numerous industry awards for outstanding achievement in experiential design and advertising, including the Addy Award, Webby Award, AIMA Award, OMMA Award, Summit Award, International Advertising Competition (IAC) Award, London International Advertising Award, and New York Festivals Award.